Our Market Research Approach

Market Research Approach

Using implicit and explicit research techniques allows us to design qualitative and quantitative research that uncovers true and actionable insights, identifies inherent thoughts, and understands deep-seated behaviors. Bringing together these various pieces to offer meaningful new perspectives requires research that is both disruptive and customized.

Disruptive Research

Using techniques to break people from their current thought patterns, participants are able to share their true thoughts and feelings.

Customized Research

Our approach recognizes that each initiative is unique. It also requires every element to be thoughtfully planned, crafted, and executed.

In-Depth Interviews
In-Person Focus Groups
Telephone Interviews
Web Conferencing Interviews
Ethnography
Intercept Surveys
Online Surveys
Online Communities
Online Focus Groups
Bulletin Boards
And More

Making Insights Actionable

At BrandOutlook, we are passionate about avoiding “shelfware”, a report that collects dust on your shelf. Our creative and innovative market research approach yields insights you can act on and observations that are turning points for your brand strategy. We get both rational and emotional responses that capture a variety of perspectives.

We are adept at tried-and-true methodologies as well as new and emerging techniques, giving us a wide variety of options when it comes to reaching your audience.