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Our Approach to Market Research

Research Approach

Using implicit and explicit research techniques allows us to design qualitative and quantitative research that uncovers true and actionable insights, identifies inherent thoughts, and understands deep-seated behaviors. Bringing together these various pieces to offer meaningful new perspectives requires research that is both disruptive and customized.

Disruptive Research

Using techniques to break people from their current thought patterns, participants are able to share their true thoughts and feelings.

Customized Research

Our approach recognizes that each initiative is unique. It also requires every element to be thoughtfully planned, crafted, and executed.

  • In-Depth Interviews
  • In-Person Focus Groups
  • Telephone Interviews
  • Web Conferencing Interviews
  • Ethnography
  • Intercept Surveys
  • Online Surveys
  • Online Communities
  • Online Focus Groups
  • Bulletin Boards
  • And More

Making Insights Actionable

At BrandOutlook, we are passionate about avoiding “shelfware”, a report that collects dust on your shelf. Our creative and innovative approach yields insights you can act on and observations that are turning points for your brand strategy. We get both rational and emotional responses that capture a variety of perspectives.


We are adept at tried-and-true methodologies as well as new and emerging techniques, giving us a wide variety of options when it comes to reaching your audience.