Market Research Expertise

Harold leads BrandOutlook’s healthcare and consumer products practices, and has been a driving force in the company’s consistent growth since its inception in 2001.

Harold has exemplary brand strategy and market research skills, leveraging his expertise for a wide array of BrandOutlook’s clients, including some of the world’s best known companies such as Procter & Gamble, Pfizer, MGM Resorts and Cold Stone Creamery. Additionally, Harold is an expert in qualitative research practices, including focus group moderation, one-on-one interviews, and the development and use of projective research techniques.

Prior to joining BrandOutlook, Harold held positions of increasing responsibility at both Procter & Gamble and the Dial Corporation, managing the U.S. and international marketing efforts for some of those companies’ most famous brands, including Pringles Potato Chips and Tide, Dawn and Dial Soap.

Harold received his undergraduate marketing degree from Miami University in Ohio, and an MBA in Marketing and Finance from the University of Chicago. Never one to be conventional in the things that matter, Harold proposed to his wife in the middle of a volcanic crater.

Robert leads BrandOutlook’s consulting practice and is responsible for the company’s overall strategic direction. Recognized by colleagues and clients alike as a true visionary, he possesses a rare combination of extraordinary insight into business strategy, an outstanding track record of innovation, and a deeply held passion for delivering client value.

As the ‘change agent’ in residence, Robert has had a hand in the strategic direction of many of the company’s Fortune 500 clients, including Go Daddy, MGM Resorts International, Novartis, Cirque du Soleil and State Farm. Additionally, Robert has led many of the company’s new product initiatives, including innovative methods for quantitative data collection and novel approaches to mining consumer insight.

Before his work with BrandOutlook, Robert was the Chief Marketing Officer at NeoPlanet and Vice President of Marketing for Wells Fargo Bank, Southwest Region, where he spearheaded brand and customer migration strategies toward new banking media. Prior to that, he served as Director of Consumer Marketing and Product Development for American Express' Interactive Travel Group.

Robert received a B. A. in Political Science and Psychology as well as an MBA from the University of New Mexico.

Despite being in full possession of two left feet, Robert recently participated in a “Dancing with the Stars” fundraising event in front of 740 people, one of the rare moments when he just wasn’t thinking.