Branding Strategists and Market Research Experts Driven by natural curiosity, BrandOutlook understands that things are not always what they appear to be on the surface. No matter what approach we use for a given project, we ensure that it allows us to dig deeper and uncover what is not being answered.
Who We Are
Founded in 2001, we provide progressive, disruptive, and transformative market research and brand strategies that propel companies to achieve their business objectives and drive their strategic vision. We accomplish this by skillfully conducting a wide array of qualitative and quantitative market research, often embracing multi-modal approaches.
We Are Highly Experienced In:
Communications
Concept Testing
Ad/Message Testing
Digital Media Assessment
Message Development
Visual Aid Testing
Promotional Materials
Positioning
Brand Differentiation
Brand Perceptions
Competitive Assessment
Concept Development
Unmet Needs Assessment
Product Development and Introduction
Ideation
Launch Strategies
Product Assessment
Market Landscape Assessment
Behavior and Attitude Drivers
Behavioral Decision Drivers/Barriers
Core Beliefs and Habits
Customer Journey
Customer Satisfaction
Management Team
Harold Weiss
Harold Weiss
Harold leads BrandOutlook’s healthcare and consumer products practices, and has been a driving force in the company’s consistent growth since its inception in 2001.
Harold has exemplary brand strategy and market research skills, leveraging his expertise for a wide array of BrandOutlook’s clients, including some of the world’s best known companies such as Procter & Gamble, Pfizer, MGM Resorts and Cold Stone Creamery. Additionally, Harold is an expert in qualitative research practices, including focus group moderation, one-on-one interviews, and the development and use of projective research techniques.
Prior to joining BrandOutlook, Harold held positions of increasing responsibility at both Procter & Gamble and the Dial Corporation, managing the U.S. and international marketing efforts for some of those companies’ most famous brands, including Pringles Potato Chips and Tide, Dawn and Dial Soap.
Harold received his undergraduate marketing degree from Miami University in Ohio, and an MBA in Marketing and Finance from the University of Chicago. Never one to be conventional in the things that matter, Harold proposed to his wife in the middle of a volcanic crater.
Robert Danoff
Robert Danoff
Robert leads BrandOutlook’s consulting practice and is responsible for the company’s overall strategic direction. Recognized by colleagues and clients alike as a true visionary, he possesses a rare combination of extraordinary insight into business strategy, an outstanding track record of innovation, and a deeply held passion for delivering client value.
As the ‘change agent’ in residence, Robert has had a hand in the strategic direction of many of the company’s Fortune 500 clients, including Go Daddy, MGM Resorts International, Novartis, Cirque du Soleil and State Farm. Additionally, Robert has led many of the company’s new product initiatives, including innovative methods for quantitative data collection and novel approaches to mining consumer insight.
Before his work with BrandOutlook, Robert was the Chief Marketing Officer at NeoPlanet and Vice President of Marketing for Wells Fargo Bank, Southwest Region, where he spearheaded brand and customer migration strategies toward new banking media. Prior to that, he served as Director of Consumer Marketing and Product Development for American Express' Interactive Travel Group.
Robert received a B. A. in Political Science and Psychology as well as an MBA from the University of New Mexico.
Despite being in full possession of two left feet, Robert recently participated in a “Dancing with the Stars” fundraising event in front of 740 people, one of the rare moments when he just wasn’t thinking.
Jason Pocock
Jason Pocock
Jason manages many of BrandOutlook’s projects across a variety of industries, with a particular focus on the firm’s quantitative and online research practices. Jason has extensive training in quantitative research design, as well as advanced statistical analysis and modeling. At BrandOutlook, Jason has applied his strategic and analytical skills to designing a wide array of brand strategy and market research initiatives for Go Daddy, MGM Resorts International, Cirque du Soleil, Blue Man Group, and numerous others.
In his early career, Jason worked for or consulted with a variety of companies, including Cox Communications, Arizona State University, and ValleyCrest. He was also Director of Marketing for the City of Orem, Utah, where he worked as a small business consultant to high-growth companies such as BrainStorm Inc., Builder Fusion, Frontline Phonics and QuicKutz. His marketing efforts resulted in record revenue generation for the city.
Jason earned a B.A. in Marketing Communications from Brigham Young University and an MBA in Services Marketing and Management from the W. P. Carey School of Business at Arizona State University.
You wouldn’t know it to look at him, but Jason grew up in a small town on the east coast of Saudi Arabia. His childhood was mostly happy, despite a few tense moments during the 1991 Gulf War.
Penny Pierce
Penny Pierce
Penny directs initiatives in qualitative consumer insights for BrandOutlook. In this capacity, she wears a number of hats, including project manager, methodology designer, discussion and screening guide developer, and data collector, analyzer, and reporter. As an experienced brand strategist, moderator and market research expert, Penny has conducted brand-focused inquiry for a roster of BrandOutlook clients that includes Bayer, China Mist, 6pm.com, Pfizer, Nevada Mining Association, and Arizona State University.
Prior to joining BrandOutlook in 2011, Penny was Director of Research for SHR Perceptual Management, where she spent 10 years designing and managing qualitative and quantitative research initiatives in domestic and international markets. Clients such as BMW, Pulte Homes, PetSmart, Coca Cola, Health Net, Fairmont Hotels and Resorts, and Agassi Graf Development have used the insights Penny gained from her strategic research to successfully position their products and services. Before joining SHR, Penny held senior management positions at The Experience Studio and Behavior Research Center.
Penny holds a Bachelor of Science degree in Criminal Justice with a minor in Psychology from Truman University in Missouri. An inveterate traveler, she has visited six of the seven continents, and has survived a full-blown typhoon in Hong Kong. Luckily, she packed light for that trip.