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Market Research Expertise

Driven by natural curiosity, BrandOutlook understands that things are not always what they appear to be on the surface. No matter what approach we use for a given project, we ensure that it allows us to dig deeper and uncover what is not being answered.

Making Insights Actionable

Founded in 2001, we provide progressive, disruptive, and transformative market research and brand strategies that propel companies to achieve their business objectives and drive their strategic vision. We accomplish this by skillfully conducting a wide array of qualitative and quantitative market research, often embracing multi-modal approaches.

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Harold Weiss

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Jason Pocock

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Kevin Calderwood

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Robert Danoff

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Penny Pierce

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Linda Feinberg

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We Are Highly Experienced In:

Communications

Concept Testing
Ad/Message Testing
Digital Media Assessment
Message Development
Visual Aid Testing
Promotional Materials

Positioning

Brand Differentiation
Brand Perceptions
Competitive Assessment
Concept Development
Unmet Needs Assessment

Product Development and Introduction

Ideation
Launch Strategies
Product Assessment
Market Landscape Assessment

Behavior and Attitude Drivers

Behavioral Decision Drivers/Barriers
Core Beliefs and Habits
Customer Journey
Customer Satisfaction

Get In Touch

The number of clients that have continued to choose us over the years is a testament to the value of our services. To learn more, reach out to our team.

Contact Us

Harold Weiss

Harold leads BrandOutlook’s healthcare and consumer products practices, and has been a driving force in the company’s consistent growth since its inception in 2001.

Harold has exemplary brand strategy and market research skills, leveraging his expertise for a wide array of BrandOutlook’s clients, including some of the world’s best known companies such as Procter & Gamble, Pfizer, MGM Resorts and Cold Stone Creamery. Additionally, Harold is an expert in qualitative research practices, including focus group moderation, one-on-one interviews, and the development and use of projective research techniques.

Prior to joining BrandOutlook, Harold held positions of increasing responsibility at both Procter & Gamble and the Dial Corporation, managing the U.S. and international marketing efforts for some of those companies’ most famous brands, including Pringles Potato Chips and Tide, Dawn and Dial Soap.

Harold received his undergraduate marketing degree from Miami University in Ohio, and an MBA in Marketing and Finance from the University of Chicago. Never one to be conventional in the things that matter, Harold proposed to his wife in the middle of a volcanic crater.

Jason Pocock

Jason manages many of BrandOutlook’s projects across a variety of industries, with a particular focus on the firm’s quantitative and online research practices. Jason has extensive training in quantitative research design, as well as advanced statistical analysis and modeling. At BrandOutlook, Jason has applied his strategic and analytical skills to designing a wide array of brand strategy and market research initiatives for Go Daddy, MGM Resorts International, Cirque du Soleil, Blue Man Group, and numerous others.

In his early career, Jason worked for or consulted with a variety of companies, including Cox Communications, Arizona State University, and ValleyCrest. He was also Director of Marketing for the City of Orem, Utah, where he worked as a small business consultant to high-growth companies such as BrainStorm Inc., Builder Fusion, Frontline Phonics and QuicKutz. His marketing efforts resulted in record revenue generation for the city.

Jason earned a B.A. in Marketing Communications from Brigham Young University and an MBA in Services Marketing and Management from the W. P. Carey School of Business at Arizona State University.

You wouldn’t know it to look at him, but Jason grew up in a small town on the east coast of Saudi Arabia. His childhood was mostly happy, despite a few tense moments during the 1991 Gulf War.

Kevin Calderwood, Ph.D.

Kevin is the newest member of the BrandOutlook team. He has worked on projects for Golden Entertainment’s casinos and taverns, the Arizona Department of Environmental Quality study on water conservation, and the company’s ongoing tracking studies with GoDaddy and HonorHealth. He specializes in survey design and quantitative analysis.

Before joining BrandOutlook, he spent a decade in academia as a teacher, researcher, and debate coach. Kevin taught a wide range of courses from research design to media effects to public speaking. In his research, Kevin utilized mixed method approaches including qualitative and quantitative content analysis, online survey experiments, and rhetorical analysis.

He is trained in a wide range of advanced statistical methods including linear regression, hierarchical linear modeling, and regression approaches for analyzing categorical data, and is proficient with the R statistical programming language. Prior to beginning his PhD program, Kevin directed the debate program at Concordia University Irvine for three years. The debate team captured two national championships and narrowly missed a third during his tenure.

Kevin has a Ph.D. in Communication with a concentration in statistics from the University of Washington, a Master’s degree in speech communication and a Bachelor’s degree in political science from Southern Illinois University.

Robert Danoff

Robert leads BrandOutlook’s consulting practice and is responsible for the company’s overall strategic direction. Recognized by colleagues and clients alike as a true visionary, he possesses a rare combination of extraordinary insight into business strategy, an outstanding track record of innovation, and a deeply held passion for delivering client value.

As the ‘change agent’ in residence, Robert has had a hand in the strategic direction of many of the company’s Fortune 500 clients, including Go Daddy, MGM Resorts International, Novartis, Cirque du Soleil and State Farm. Additionally, Robert has led many of the company’s new product initiatives, including innovative methods for quantitative data collection and novel approaches to mining consumer insight.

Before his work with BrandOutlook, Robert was the Chief Marketing Officer at NeoPlanet and Vice President of Marketing for Wells Fargo Bank, Southwest Region, where he spearheaded brand and customer migration strategies toward new banking media. Prior to that, he served as Director of Consumer Marketing and Product Development for American Express' Interactive Travel Group.

Robert received a B. A. in Political Science and Psychology as well as an MBA from the University of New Mexico.

Despite being in full possession of two left feet, Robert recently participated in a “Dancing with the Stars” fundraising event in front of 740 people, one of the rare moments when he just wasn’t thinking.

Penny Pierce

Penny directs initiatives in qualitative consumer insights for BrandOutlook. In this capacity, she wears a number of hats, including project manager, methodology designer, discussion and screening guide developer, and data collector, analyzer, and reporter. As an experienced brand strategist, moderator and market research expert, Penny has conducted brand-focused inquiry for a roster of BrandOutlook clients that includes Bayer, China Mist, 6pm.com, Pfizer, Nevada Mining Association, and Arizona State University.

Prior to joining BrandOutlook in 2011, Penny was Director of Research for SHR Perceptual Management, where she spent 10 years designing and managing qualitative and quantitative research initiatives in domestic and international markets. Clients such as BMW, Pulte Homes, PetSmart, Coca Cola, Health Net, Fairmont Hotels and Resorts, and Agassi Graf Development have used the insights Penny gained from her strategic research to successfully position their products and services. Before joining SHR, Penny held senior management positions at The Experience Studio and Behavior Research Center.

Penny holds a Bachelor of Science degree in Criminal Justice with a minor in Psychology from Truman University in Missouri. An inveterate traveler, she has visited six of the seven continents, and has survived a full-blown typhoon in Hong Kong. Luckily, she packed light for that trip.

Linda Feinberg

As a Research Manager at BrandOutlook, Linda plays a key role in many of the Company’s projects by leveraging her extraordinary organizational skills to keep everything on track. Though fairly new to market research, she has shown a keen ability to understand the big picture and, in turn, to help identify insights that propel our clients’ businesses forward. Linda has been an integral part of engagements with Ionis Pharmaceuticals, Bayer Corporation and Nestle Health.

Prior to moving into the business world, Linda was a special education teacher for five years. After leaving this role to pursue additional education, she joined Health Net as a Compliance Analyst in their Regulatory and Compliance Division. Two years later, she joined BrandOutlook as Finance Manager. Upon learning the ins and outs of research, she made the leap to client service.

Linda collects degrees. She has a BA from the University of California, San Diego in sociology, an MA in special education from California State University, Northridge, a Master of Public Health from the University of Arizona and two teaching credentials, one from the University of California, Los Angeles and one from California State University, Northridge.