BrandOutlook - Brand Strategy Market Research

Only 8% of respondents agree that the presence of a celebrity spokesperson makes them more likely to purchase a product.

Hispanic Marketing

Targeting the Hispanic Market? Entendemos.

Here at BrandOutlook, we have developed a high level of expertise conducting research among Hispanic audiences over the past several years. We have worked to help a broad range of clients understand the Hispanic market in a wide variety of industries, including automotive, insurance and healthcare. Though the audience is as diverse as the goods and services it consumes, one thing remains constant: brands must relate to the Hispanic market in specific ways to be successful. Exactly what that means is different in each case, which is why you hire BrandOutook.

Research with a Spanish accent.

We are sensitive to the varying levels of acculturation in the Hispanic market, and we’re adept at navigating the complexities inherent in reaching them. We take a number of factors into consideration, including differences in languages, cultures and nationalities, multi-generational idiosyncrasies, even matters of Internet proficiency and access.
We have solid experience spanning many projects over years of study. Through our work with clients as diverse as DriveTime, State Farm Insurance, Pfizer and the Arizona Lottery, we’ve learned that one size does not fit all. We have developed extensive strategies for acquiring respondents in every segment, and we employ appropriate methodologies for researching them. We have a great deal of skill with in-language moderation, as well as translation and simultaneous interpretation. We have always uncovered unique insights for marketing to the Hispanic audience, and generating specific sets of insight-driven recommendations to go with them.